Posts tagged soho chalkboard

GiantChalkboard.com

Giant Chalkboard

Quoted from Steve Harrison’s Reporter Connection:

“What was a 46-foot tall chalkboard doing on a street corner in NY’s Soho district? Marketing to a niche: math and science lovers. The chalkboard slowly filled with numbers and equations, and passersby were invited to post their answers atGiantChalkboard.com and on Twitter. Turns out, this was a PR stunt for Dow Chemical’s Solutionism, an online forum - and it worked. Blogs across the country picked up the story and the Giant Chalkboard became a national game. Here’s my favorite equation: stunt + clever = publicity.

~ Steve Harrison”

Visit the website:  http://giantchalkboard.com/